Privacy policy
1. Introduction
We would like to use the information below to provide you "data subject" with an overview of our processing of your personal data and your rights under data protection law. It is generally possible to use our website without entering personal data. However, if you wish to make use of special services offered by our company through our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we will generally obtain your consent.
Personal data, such as your name, address or email address, is always processed in accordance with the EU General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to the "eurolaser GmbH". The aim of this Privacy Notice is to inform you about the scope and purpose of the personal data we collect, use and process.
As the data controller, we have implemented numerous technical and organisational measures to ensure the most complete possible protection of the personal data processed via this website. Nevertheless, Internet-based data transmissions can in principle have security gaps so that absolute protection cannot be guaranteed. For this reason, you are free to submit personal data on alternative ways, such as by phone or by post to us.
2. Data controller
The data controller, as defined by the GDPR, is:
eurolaser GmbH
Borsigstraße 18, 21339 Lüneburg, Deutschland
Phone: +49 4131 9697-0 Fax: Fax: +49 4131 9697-111 Email: eurolaser@eurolaser.com
Data controller’s representative: Matthias Kluczinski
3. Data protection officer
You can reach the data protection officer as follows:
Matthias Dickmann
Phone: 04131 7899559 Email: datenschutz@industrie-kontor.de
You may contact our data protection officer directly at any time if you have any questions or suggestions regarding data protection.
Our offer is inherently aimed at adults. Persons under 16 years of age may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and adolescents, do not collect it and do not pass it on to third parties.
4. Disclosure of data to third parties
Your personal data will not be conveyed to third parties for purposes other than those listed below.
We will only share/convey your personal data with third parties if:
- you have given us your express consent to do so in accordance with Art. 6 (1) lit. a) GDPR,
- the disclosure is permissible in accordance with Art. 6 (1) lit. f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
- in the event that a legal obligation exists for the disclosure pursuant to Art. 6 (1) lit. c) GDPR, as well as
In the context of the processing operations described in this privacy statement, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly mentioned this in the privacy policy for the service providers concerned. In order to protect your data in all other cases, we have concluded commissioned processing agreements based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent can serve as the legal basis for the transfer to third countries in accordance with Article 49 (1) a) of the GDPR. This sometimes does not apply in the case of a data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 of the GDPR.
Your personal data will not be conveyed to third parties for purposes other than those listed below.
We will only share/convey your personal data with third parties if:
- you have given us your express consent to do so in accordance with Art. 6 (1) lit. a) GDPR,
- the disclosure is permissible in accordance with Art. 6 (1) lit. f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
- in the event that a legal obligation exists for the disclosure pursuant to Art. 6 (1) lit. c) GDPR, as well as
- this is legally permissible and necessary according to Art. 6 (1) lit. b) GDPR for the processing of contractual relationships with you.
In the context of the processing operations described in this privacy statement, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly mentioned this in the privacy policy for the service providers concerned. In order to protect your data in all other cases, we have concluded commissioned processing agreements based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Article 49 (1) a) of the GDPR may serve as the legal basis for the transfer to third countries. This sometimes does not apply in the case of a data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Article 45 of the GDPR.
5. Technology
5.1 SSL/TLS-encryption
This site uses SSL or TLS encryption to guarantee the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact enquiries that you send to us as the operator. You can recognise an encrypted connection by the fact that the address bar of the browser contains a "https://" instead of a "http://" and by the lock symbol in your browser bar.
We use this technology to protect your transmitted data.
5.2 Data collection when visiting the website
If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the data your browser sends our server (in what is known as "server log files"). Our website collects a range of general data and information each time you access a website or an automated system. This general data and information is stored in the server’s log files. It may be collected.
- the browser types and versions used,
- the operating system used by the accessing system,
- the website from which an accessing system accesses our website (so-called referrer),
- the sub-pages accessed via an accessing system on our website,
- the date and time of access to the website,
- an internet Protocol (IP) address, and
- the internet service provider of the accessing system.
When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required to
- deliver the contents of our website correctly,
- optimise the contents of our website as well as to advertise it,
- to ensure the permanent operability of our IT systems and the technology of our website, and
- to provide law enforcement authorities with the information necessary to prosecute in the event of a cyber-attack.
Therefore, the data and information collected will be used by us for statistical purposes only and for the purpose of increasing the data protection and data security of our enterprise to ensure an optimal level of protection for the personal data we process. The data of the server log files is stored separately from any personal data provided by a data subject.
The legal basis for data processing is Art. 6 (1) lit. f) GDPR. Our legitimate interest follows from the purposes for data collection listed above.
6. Contents of our website
6.1 Contact support / Contact form
Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) lit. b) GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and the deletion does not conflict with any legal obligations to retain data.
6.2 Application Management / job exchange
We collect and process the personal data of applicants for the purpose of processing the application procedure. The processing may also take place electronically. This is particularly the case if an applicant submits the relevant application documents to us electronically, for example by e-mail or via a web form on the website. If we conclude an employment or service contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude a contract with the applicant, the application documents are automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests on our part oppose deletion. Another legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the German Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz [AGG]).
The legal basis for processing your data is Art. 88 GDPR icw § 26 (1) German Federal Data Protection Act (Bundesdatenschutzgesetz [BDSG]).
7. Newsletters
7.1 Newsletter for regular customers (without registration)
If you have provided us with your email address when purchasing goods or services, we may periodically email you offers for similar goods or services to those you have already purchased from our range. In accordance with § 7 (3) of the German Unfair Competition Act (Gesetz gegen den unlauteren Wettbewerb, UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f) GDPR. If you have initially objected to the use of your e-mail address for this purpose, no e-mails will be sent by us. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. For this, you will only incur transmission costs according to the prime rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.
7.2 Marketing newsletter (double opt-in)
On our website you are given the opportunity to subscribe to our company newsletter. What personal data is transmitted to us when ordering the newsletter, is determined by the input mask used for this purpose.
We use our newsletter to regularly communicate our offers to our customers and business partners. You can, therefore, only receive our company’s newsletter if
- You have a valid e-mail address and
- You have registered for newsletter delivery.
For legal reasons, a confirmation e-mail will be sent to the e-mail address that you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to verify that you, as the owner of the e-mail address, have authorized the receipt of the newsletter.
When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) of the IT system used by you at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.
The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by you at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, you will find a corresponding link in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on our website at any time or to inform us of this in another way.
The legal basis for data processing for the purpose of sending newsletters is Art. 6 (1) lit. a) GDPR.
7.3 CleverElements
This website uses CleverElements to send newsletters. Provider is CleverElements GmbH, Lohmühlenstr. 65, 12435 Berlin (Germany).
CleverElements is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. The data you enter for the purpose of receiving newsletters is stored on CleverElements' servers in Germany.
If you do not want CleverElements to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Furthermore, you can also unsubscribe directly on the website.
You can revoke the consent you have given at any time. You can also prevent the processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by setting your web browser accordingly. Also by deactivating Java Script in your web browser or installing a Java Script blocker (e.g. https://noscript.net or https://www.ghostery.com) you can prevent the storage and transmission of personal data. We would like to point out that these measures may mean that not all functions of our website are available.
With the help of CleverElements, it is possible for us to analyze our newsletter campaigns. Among other things, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked on particularly often.
CleverElements also allows us to divide newsletter recipients into different recipient categories (e.g. by place of residence). In this way, the newsletters can be better adapted to the respective target groups.
For detailed information about the features of CleverElements, see the following link: https://cleverelements.com/product.
The data processing is based on your consent (Art. 6 (1) lit. a) GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of CleverElements after you unsubscribe from the newsletter. Data that has been stored by us for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.
You can view CleverElements' privacy policy at: https://www.cleverelements.com/privacy/.
7.4 Newslettertracking
Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel, the company can see if and when an e-mail was opened by you and which, in the e-mail located links were called by you.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to better adapt the content of future newsletters to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by us. We automatically interpret a withdrawal from the receipt of the newsletter as a revocation.
Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests in the insertion of personalized advertising, market research and/or needs-based design of our website.
8. Our activities in social networks
To allow us to communicate with you on social networks and inform you about our services, we run our own pages on these social networks. If you visit one of our social media pages, we and the provider of the social media network are joint controllers (Art. 26 GDPR) regarding to the processing operations triggered thereby, which concern personal data.
We are not the original provider of these pages, but only use them within the scope of the options offered to us by the respective providers<br/>We would therefore like to point out as a precautionary measure that your data may also be processed outside of the European Union or the European Economic Area. Use of these networks may therefore involve data protection risks for you since the protection of your rights may be difficult, e.g. your rights to information, erasure, objection, etc. Processing on social networks frequently takes place directly for advertising purposes or for the analysis of user behaviour by network providers, and we have no control over this. If the provider creates user profiles, cookies are often used or user behaviour may be assigned directly to your own member profile on the respective social network (if you are logged in).
The processing operations of personal data described are carried out in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests and the legitimate interests of the respective provider in order to communicate with you in a timely manner or to inform you about our services. If you have to grant your consent to the respective providers to process your data as a user, the legal basis for this processing is Art. 6 (1) lit. a) GDPR in conjunction with Art. 7 GDPR.
Since we have no access to these providers’ databases, we would like to point out that you would be best placed to exercise your rights (e.g. to information, rectification, erasure, etc.) directly with the respective provider. More information on the processing of your data on social networks and your options for exercising your right to object or your right of revocation (opt out) is listed below for each of the social network providers we use:
8.1 Facebook
(Joint) Data controller responsible for data processing in Europe:<br/>Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Privacy Notice (Data Policy):
https://www.facebook.com/about/privacy
8.2 Instagram
(Joint) Data controller responsible for data processing in Europe:<br/>Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Privacy Notice (Data Policy):<br/>http://instagram.com/legal/privacy/
Opt-out and advertising settings:<br/>https://www.instagram.com/accounts/privacy_and_security/
8.3 LinkedIn
(Joint) Data controller responsible for data processing in Europe: <br/>LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
Privacy Notice:<br/>https://www.linkedin.com/legal/privacy-policy
8.4 YouTube
(Joint) Controller responsible for data processing in Europe:<br/>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Privacy Notice:<br/>https://policies.google.com/privacy
8.5 XING (New Work SE)
(Joint) Data controller responsible for data processing in Germany:<br/>New Work SE, Dammtorstrasse 29–32, 20354 Hamburg, Germany
Privacy Notice:<br/>https://privacy.xing.com/de/datenschutzerklaerung
Requests for information for XING members:<br/>https://www.xing.com/settings/privacy/data/disclosure
9. Web analytics
9.1 Google Analytics 4 (GA4)
On our websites we use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. ("Google").
In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website can be, among other things:
- a short-term recording of the IP address without, permanent storage
- Browser information,
- Date and time of access,
- Device information,
- The URL of the visited website,
- Geographic location,
The pseudonymised data may be transferred by Google to a server in the USA and stored there.
The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
Additional information on the service can be found at the following link:https://support.google.com/analytics/answer/12017362?hl=de.
9.2 Google Analytics Universal
On our websites we use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Irland ("Google"). In this context, pseudonymised usage profiles are created and cookies (see point "Cookies") are used. The information generated by the cookie about your use of this website such as:
- Browser information,
- Operating system used,
- Referrer-URL (previously visited (web)site),
- IP address and
- Time of server request,
are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymised so that an assignment is not possible (IP masking).
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
You can also prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
Additional information on the service can be found at the following link: https://support.google.com/analytics/answer/6004245?hl=de.
9.3 Google Analytics Remarketing
We have integrated Google Remarketing services on this website. The company operating the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company's website. The integration of Google Remarketing thus allows a company to create user-related advertising and consequently to display interest-relevant advertisements to the Internet user.
The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet pages, which are tailored to the individual needs and interests of Internet users.
Google Remarketing sets a cookie on the IT system of the data subject. By setting the cookie, Google can recognise the visitors to our website when they subsequently visits websites that are also members of the Google advertising network. Each time you visit a website on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. Within the scope of this technical procedure, Google obtains knowledge of personal data, such as your IP address or surfing behaviour, which Google uses, among other things, to display interest-relevant advertising.
The cookie is used to store personal information, such as the websites you visit. Each time you visit our website, personal data, including your IP address, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
Additional information on the service can be found at the following link: https://www.google.de/intl/de/policies/privacy/ abgerufen werden.
9.4 FAST
1. General scope and description of the processing of data. We use FAST to correctly assign the success of an advertising medium. The data is automatically deleted after 90 days. No profiling takes place. FAST uses a unique key that third parties cannot assign and thus users are not traceable. Personalized advertising is not possible with FAST. FAST establishes a connection between a click on an advertising medium, e.g. an advertisement, and an action, e.g. a purchase or a registration. The information transmitted to us is used solely for the purpose of correctly assigning the success of an advertising medium and the corresponding billing. FAST does not store cookies or cookie-like data on your terminal device. When generating the device fingerprint, only non-personal parameters are merged (browser settings, time zone, CPU class, color depth, browser language, etc.).
2. Scope and description of the processing of data when using Google Ads / Microsoft Ads.
In the case of an action, the order number and the shopping cart value of the order are usually also transmitted and stored by us for 90 days. Personal data such as name, telephone number or address are explicitly not collected or stored.
In addition, the following values may be transmitted:
- ID (consecutive number)
- ClickID
- time of purchase
- currency
- Conversion name (store order or lead)
The processing of the Device Fingerprint takes place on the server of the respective customer. In case of integration via Google Tag Manager, the device fingerprint is processed via the Smarketer Host-Europe server in Strasbourg.
Through high security standards, such as an HTTPS connection, the sending of the conversion data takes place on our HOST-Europe server located in Strasbourg. The transfer of the export file and the processing of the data (ClickID, conversion name, timestamp, order value, currency) is done according to GoogleAds / Microsoft Ads on an American server.
The software is set so that no profiling takes place.
3. Purposes of processing
The information transmitted to us serves the sole purpose of a correct allocation of the success of an advertising medium and the corresponding billing and is justified with our legitimate interests according to Art. 6 para. 1 p. 1 lit. f DSGVO.
4. Duration of storage
The data of the processing described here will be automatically deleted after a storage period of maximum 90 days.
Operator:
Name: Smarketer GmbH
Postal address: Alte Jakobstraße 83/84, 10179 Berlin, Germany.
E-mail: info@smarketer.de
5. Objection and removal possibility
You can prevent tracking by using an opt-out link on the respective page to deactivate FAST Tracking.
10. Advertising
10.1 Google Ads (AdWords) Remarketing/Retargeting
Our website uses the functions of Google Ads. We use these to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited.
Additional data processing will only take place if you have granted Google permission to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalise the ads you view on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form said target groups.
These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a) GDPR.
Additional information on the service can be found at the following link: https://www.google.com/policies/technologies/ads/.
10.2 Google Ads with Conversion-Tracking
We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.
The purpose of Google Ads is to promote our website by displaying interest-relevant advertisements ads on the websites of third-party companies and in the search engine results of the Google search engine and a display of third-party advertisements on our website.
If you access our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping cart of an online store system, have been called up on our website. Through the conversion cookie, both we and Google can track whether a user has reached our website via an AdWords ad, generated a turnover, i.e. completed or cancelled a purchase of goods.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via ads, i.e. to determine the success or failure of the respective Ads ad and to optimize our Ads ads for the future. Neither our company nor other advertisers of Google Ads receive information from Google by means of which you could be identified.
By means of the conversion cookie, personal information, for example the Internet pages visited by you, is stored. Each time you visit our website, personal data, including the IP address of the internet connection you use, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on these personal data collected via the technical procedure to third parties.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
Additional information on the service can be found at the following link: https://www.google.de/intl/de/policies/privacy/.
10.3 Microsoft Advertising Remarketing
Bei dieser Technologie werden Cookies gesetzt, die auswerten, wie Sie unsere Webseite nutzen und die es ermöglichen, Ihren Browser wiederzuerkennen, wenn Sie Webseiten aufrufen, die zum Microsoft Werbenetzwerk gehören. Zwecke der Datenverarbeitung: Wir setzen diese Technologie ein, um Ihnen auf anderen Webseiten des Microsoft-Werbenetzwerks interessenbezogene Werbeanzeigen zu präsentieren. Die Werbeanzeigen beziehen sich auf Inhalte, die Sie sich vorher auf unseren Webseiten angeschaut haben. Erhobene Daten: Bing Conversion Tracking ("UET", auch Microsoft Advertising Universal Event Tracking genannt): Wir nutzen Microsoft Advertising Universal Event Tracking, einen Dienst der Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA („Microsoft“). Wenn Sie über Microsoft Ads Werbeanzeigen auf unsere Webseiten gelangen, wird auf Ihrem Computer ein Cookie gesetzt. Zudem ist auf unseren Webseiten ein UET-Tag integriert. Hierbei handelt es sich um einen Code, über den in Verbindung mit dem Cookie pseudonymisierte Daten über die Nutzung der Website gespeichert werden. Der Tag erfasst in Kombination mit dem Cookie pseudonymisiert Daten, um nachzuverfolgen, welche Aktionen Sie auf unseren Webseiten durchführen, nachdem Sie auf eine Werbeanzeige bei Microsoft Ads Werbeanzeigen geklickt haben. Erhoben werden unter anderem die Verweildauer auf der Website, welche Bereiche der Website abgerufen wurden und über welche Anzeige Sie auf die Website gelangt sind. Darüber hinaus kann Microsoft durch so genanntes Cross-Device-Tracking Ihr Nutzungsverhalten über mehrere Ihrer elektronischen Geräte hinweg verfolgen. Die erfassten Informationen werden an einen Server von Microsoft in den USA übertragen. Microsoft ist nach dem EU-US Privacy Shield zertifiziert. Bing Webmaster Tools: Die Bing Webmaster Tools von Microsoft speichern Cookies und sog. Beacons auf Ihrem Computer. Beacons oder Zählpixel sind kleine unsichtbare Grafiken, mit Hilfe derer registriert werden kann, ob eine Webseite aufgerufen wurde. Zwecke der Datenverarbeitung: Microsoft Advertising Universal Event Tracking: UET ermöglicht uns, Ihre Aktivitäten auf unseren Webseiten nachzuverfolgen, wenn Sie über Anzeigen von Microsoft Ads Werbeanzeigen auf unsere Webseiten gelangt sind und ermöglichen uns, unser Angebot zu verbessern. Cross-Device-Tracking ermöglicht Microsoft, personalisierte Werbung einzublenden. Bing Webmaster Tools: Mit Hilfe dieses Tools kann Microsoft seine Bing-Dienste bereitstellen und Suchergebnisse optimieren. Rechtsgrundlage: Das Microsoft Advertising Tracking setzen wir ein, wenn Sie darin eingewilligt haben. Wir holen Ihre Einwilligung beim Aufruf unserer Webseiten über das Cookiebanner am unteren Rand der Webseiten ein. Speicherdauer und Steuerungsoptionen: Die Daten werden von Microsoft für einen Zeitraum von maximal 180 Tagen gespeichert. Sie können die Erfassung und Verarbeitung der Daten verhindern, indem Sie das Setzen von Cookies deaktivieren. Dadurch kann unter Umständen die Funktionalität der Webseiten eingeschränkt sein. Cross-Device-Tracking können Sie unter folgendem Link account.microsoft.com/privacy/ad-settings/signedout deaktivieren. Nähere Informationen zu den Analysediensten von Bing finden Sie auf der Website von Bing Ads [https://help.ads.microsoft.com/#apex/3/de/53056/2 ]. Nähere Informationen zum Datenschutz bei Microsoft finden Sie in den Datenschutzbestimmungen von Microsoft [https://privacy.microsoft.com/de-de/privacystatement].
11. Plugins and other services
11.1 Font Awesome
Our website uses so-called web fonts for the uniform display of fonts, which are provided by Fonticons Inc, 307 S Main St Ste 202 Bentonville, AR, USA. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to the servers of Fonticons, Inc. This enables Fonticons, Inc. to know that our website has been accessed via your IP address. Font Awesome is only used if express consent is given in accordance with Art. 6 (1) lit. a) GDPR.
If your browser does not support Font Awesome, a default font will be used by your terminal.
Additional information on the service can be found at the following link: https://fontawesome.com/privacy.
11.2 Google Tag Manager
On this website we use the Google Tag Manager service. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Through this tool, "website tags" (i.e. keywords, which are integrated into HTML elements) can be implemented and managed via an interface. Through the use of Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which content of our website is of particular interest to you.
The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information on the service can be found at the following link: https://www.google.com/intl/de/policies/privacy/.
11.3 YouTube (Videos)
We have integrated components of YouTube on this website. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and TV shows, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal. Each time you call up one of the individual pages of this website that is operated by us and on which a YouTube component (YouTube video) has been integrated, the Internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/de/. Within the scope of this technical procedure, YouTube and Google receive knowledge about which specific subpage of our website is visited by you.
If you are logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting when you call up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.
YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged into YouTube at the same time as calling up our website; this takes place regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before accessing our website.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information on the service can be found at the following link: https://www.google.de/intl/de/policies/privacy/.
11.4 Calendly appointment scheduling
For the simplified possibility of booking appointments, we use the online appointment calendar "Calendly", of the provider Calendly LLC, 3423 Piedmont Road NE, Atlanta, GA 30305-1754, USA.
When you press the booking button, you will be automatically connected to our appointment account at Calendly. After choosing your appointment, confirming it, and entering your contact information and concerns, you will receive an email from Calendly confirming your appointment. The information you provide in the Calendly form, including the data you enter there, will be stored by us for the purpose of processing the request and in case of follow-up questions. This data remains with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. appointment made). Mandatory legal provisions - in particular retention periods - remain unaffected. Calendly also inevitably obtains knowledge of your data. We have concluded a data processing agreement with Calendly.
Calendly transmits personal data from the log files (e.g. IP addresses) to the USA for any data processing, as certain servers for processing the log files are only located in the USA.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
Additional information on the service can be found at the following link: https://calendly.com/privacy.
Alternatively, appointments can also be made by e-mail or telephone.
12. Your rights as a data subject
12.1 Right to confirmation
You have the right to request confirmation from us as to whether personal data relating to you will be processed.
12.2 Right to information (Article 15 GDPR)
You have the right to obtain information about the personal data stored about you at any time, free of charge, as well as the right to access a copy of such data from us, in accordance with the statutory provisions.
12.3 Right to rectification (Article 16 GDPR)
You have the right to request the immediate rectification of incorrect personal data relating to yourself. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.
12.4 Erasure (Article 17 GDPR)
You have the right to demand that we erase the personal data relating to you be deleted without delay, provided that one of the reasons provided by law applies and if processing or further storage is not required.
12.5 Restriction to processing (Article 18 GDPR)
You have the right to request that we restrict the processing of your data if one of the legal requirements is met.
12.6 Data transferability (Article 20 GDPR)
You have the right obtain personal data relating to you that you provided us in a structured, commonly used and machine-readable format. You also have the right to transfer this data to another controller without hindrance by us, to whom the personal data was provided, provided that the processing is based on the consent pursuant to Article 6 Paragraph 1(a) GDPR or Article 9 Paragraph 2(a) GDPR or on a contract pursuant to Article 6 Paragraph 1(b) GDPR, and the data are processed using automated procedures, unless processing is necessary to complete a task, is in the public interest or is carried out in the exercise of an official authority assigned to us.
Furthermore, when exercising your right to data transferability pursuant to Article 20 Paragraph 1 GDPR, you have the right to have personal data transferred directly from one controller to another, provided this is technically feasible and does not impede the rights and freedoms of other persons.
12.7 Objection (Article 21 GDPR)
You have the right to lodge an objection to the processing of personal data relating to you for reasons relating to your particular situation where this is done on the basis of Article 6 Paragraph 1(e) (data processing in the public interest) or (f) (data processing on the basis of the weighing of legitimate interests) GDPR.
This also applies to profiling based on these provisions pursuant to Article 4 Number 4 GDPR.
Should you lodge an objection, we will no longer process your personal data unless we can demonstrate compelling and legitimate reasons for such processing that outweigh your interests, rights and freedoms, or where processing serves the assertion, exercise or defence of legal claims.
In individual cases, we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling where this is connected to this kind of direct marketing. Should you object to the processing of your data for direct marketing purposes, we will no longer process your personal data for this purpose.
In addition, you have the right to object to our processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Article 89 Paragraph 1 GDPR for reasons arising from your particular situation, unless such processing is necessary for the performance of a task in the public interest.
You are free to exercise your right to lodge an objection in relation to the use of information society services, Directive 2002/58/EC notwithstanding, by means of automated procedures using technical specifications.
12.8 Revocation of consent regarding data protection
You have the right to revoke any consent to the processing of personal data at any time with future effect.
12.9 Lodging a complaint with a supervisory authority
You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.
13. Routine storage, erasure and blocking of personal data
We process and store your personal data only for the period of time necessary to meet the storage purpose or as required by the legal provisions to which our company is subject.
If the storage purpose no longer applies or if a required retention period expires, personal data will be routinely blocked or erased in accordance with the statutory provisions.
14. Duration of storage of personal data
The criterion for the duration of the retention of personal data is the respective legal retention period. Once this period expires, the data in question will be routinely erased, provided it is no longer required for the fulfilment or initiation of the contract.
This privacy statement has been prepared with the assistance of the privacy software: audatis MANAGER erstellt.