I. General information
The responsible body for data processing in our company and on our websites is:
Phone: +49 4131 9697-0
Fax: +49 4131 9697-111
Managing Director: Matthias Kluczinski
Firstly, data collection takes place due to the fact that you give us this information in the context of our business activity to fulfil a contract or for the implementation of pre-contractual measures. Data processing serves the fulfilment of the business purpose. This can also be data, which you enter in our contact form.
Secondly, data is collected automatically when you visit our website. This is mainly technical data.
Please note that data transmission on the Internet may be subject to security loopholes. Complete protection against access by third parties cannot be guaranteed.
II. Your rights
In accordance with Article 15 of the GDPR, you may request information about personal data processed by us. The right shall cover free information on the purposes of processing, the categories of personal data being processed, the recipients or categories of recipients to whom the personal data has been or is still being disclosed, in particular, recipients in third countries or international organisations, if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this period, the right to have personal data relating to them rectified or erased, or to have processing restricted by the responsible body or to have a right of objection to such processing, the existence of a right of appeal to a supervisory authority, the origin of the data, if not collected from us, the existence of automated decision-making, including profiling, as well as further details thereof.
You also have the right to request that your stored data be corrected or completed (Article 16 of the GDPR).
In accordance with Article 17 of the GDPR, we will delete the personal data stored by us at your request, unless processing to exercise the right to freedom of expression and information, to fulfil a legal obligation in the public interest, or to assert, exercise or defend legal claims is not necessary according to Article 17 para. 3 of the GDPR. This concerns, in particular, storage for a longer period, to which we are obligated due to tax and commercial law storage and documentation obligations.
In accordance with Article 7 para. 3 of the GDPR, you can revoke your consent provided to us at any time. An informal email to us making this request is sufficient for this. Data processing based on this consent will then no longer be continued. The data processed before we receive your request may still be legally processed.
You or a third party have the right to obtain an overview of personal data, which you have provided us with, in a commonly used and machine-readable format.
In the event of breaches of data protection law, you have a right of appeal to a supervisory authority in accordance with Article 77 of the GDPR. The competent supervisory authority for matters related to data protection legislation is the data protection officer of the federal state in which our company is headquartered.
III. Data protection officer
Our company has
IKO Industrie-Kontor GmbH
Phone: +49 4131 7899559
Fax: +49 4131 221805
as a data protection officer.
IV. The collection, use and storage of personal data
1. Customer and contract data
We collect, process and use your personal data only if you have given your consent to the processing of the data concerned for one or more specific purposes, or processing is necessary for the fulfilment of a contract, i.e. the establishment and content or amendment of a legal relationship (inventory data), or to carry out pre-contractual measures that take place upon your request. Data processing also takes place if it is necessary to fulfil a legal obligation, to protect vital interests or to perform a task that is in the public interest or in exercising public authority that has been entrusted to us.
Your personal data will be stored with us beyond the completion of the order or the processing of your enquiry. Storage takes place against the backdrop that we can only process enquiries from your side for the duration of the use of the product acquired by us after expiration of warranty periods with the help of your data, and can only offer professional technical support for the life span of the system over your data. Therefore, your data will only be deleted once the business relationship has been terminated by decommissioning the acquired system or upon your request, unless we are still obliged by tax and commercial law storage and documentation obligations to a longer storage period, or you have consented to further storage.
2. Sharing of data
A transfer of your personal data to third parties is made exclusively to the service providers involved in the framework of the contract, such as the logistics company assigned for delivery and the bank responsible for payment matters. In cases where your personal data is transferred to third parties, the amount of data disclosed is limited to the minimum necessary.
3. Data collection on the website
The information relates to our websites listed below
a) Server log files
When you visit our website, data is automatically sent via your browser to the server of our website, which is stored in so-called server log files. The following information is stored until it is automatically deleted:
• IP address
• Referrer URL
• Time the page was called up
• Name of your Internet browser and operating system
• If applicable, name of the access provider
The data is collected to ensure a smooth connection and error-free use of the website, to evaluate system security or for other administrative purposes. Our legitimate interest follows from the mentioned purposes of data collection. The legal basis is Article 6 para. 1 s. 1 lit. f) of the GDPR. Sources are not combined for the purpose of drawing conclusions about you personally.
b) Contact form
You can contact us using the form provided for on the website. The requested data you provide us with there is voluntary. This data is collected for the purpose of processing and for responding to your enquiry. We will not pass this data on to third parties without your consent.
The data only will be processed due to your contacting us in accordance with Art. 6 para. 1 s. 1 lit. a) of the GDPS on the basis of your consent. You can revoke your consent at any time. In this respect, notification by email is sufficient.
The data provided will be stored by us in the event of follow-up questions. They are stored until you request deletion, revoke your consent, or the purpose of storage ceases to apply. This is the case, for example, after the request you have made has been dealt with. Mandatory statutory provisions, in particular, those concerning retention periods, remain unaffected by this.
We use your email address to send you our newsletter on a regular basis, provided you have consented to this in accordance with Art. 6 para. 1 s. 1 lit. a) of the GDPR.
The consent can be revoked at any time. You can also unsubscribe via the link at the end of each newsletter or with a short message including your request to unsubscribe by email to email@example.com.
We use so-called cookies in order to provide you with our tailor-made services. Cookies do not harm your terminal device and do not contain viruses. Cookies are identifiers that our web server sends to your computer in order for it to be identified for the duration of the visit. Information is stored in the cookie that, in each case, results in connection with the specifically used terminal device. However, this does not mean that we immediately become aware of your identity.
Cookies are used to make our website more user-friendly and secure. We use so-called session cookies to recognise that you have already visited individual pages of our website. These are deleted automatically after leaving our site. Temporary cookies are also used, which are stored on your terminal device for a defined period of time. Upon visiting our website again, your computer will be identified by our server using the cookies stored on your computer. These cookies are automatically deleted after a defined period of time.
In order to protect our legitimate interests and those of third parties, the data processed by cookies is required in accordance with Article 6 para. 1 s. 1 f) of the GDPR.
e) Google Analytics, Google Ads and Google Remarketing
This website uses Google Ads. Ads is an online advertising program of Google Ireland Ltd, Gordon House, Barrow Street Dublin 4 IE ("Google"). Within the scope of Google Ads, we use the so-called advanced conversion tracking. This requires consent, which you can object to. Extended conversions are a function that supplements existing conversion tags. This allows conversion data collected on the website itself to be sent to Google in encrypted form. When a conversion is performed on a website, in most cases user:inside data such as a name, email address or postal address is collected. This can be captured and hashed in your conversion tracking tags. To do this, the data is encrypted with a one-way hash algorithm SHA256. The hash values of your user data are then passed to Google and used to improve your conversion measurement. If Consent-Mode the cookie banner is accepted, the tracking tags will work as usual and capture the associated conversions and click information. In case of cookie refusal, Consent-Mode sends only a ping information. The so-called pings work without cookies. They may contain information such as the timestamp and the referral URL. No personally identifiable information is stored. In addition, Consent Mode can use the pings to contrast opt-in with opt-out rates. This information is then used to model conversions from users who declined the cookie banner. So when you click on an ad placed by Google, a cookie is set for advanced conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify the user. Each Google Ads customer receives a different cookie. The cookies cannot be tracked through Ads customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Ads customers who have opted in to conversion tracking. For example, customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.
The website also uses the Adwords Remarketing function of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Remarketing allows us to only show you products that interest you when you visit sites that are part of the Google Display Network (GND). Cookies are stored by your browser to recognise you when you visit GND websites. After analysing how you use the website, you will be shown advertisements for the products you have already viewed or which may be of interest to you. Visitors with similar interests are grouped together and temporarily stored. In the course of our online campaigns, topic-related ads are automatically placed with some Google partner sites (Google AdSense), so that specific eurolaser ads may be delivered to you.
The information generated by the cookies concerning your use of this website includes the following information:
• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address
In addition, you can deactivate the collection of data generated by the cookie and data related to your use of the website, as well as the processing of this data by Google via an appropriate setting of the browser software, or download and install the browser plug-in available under the following link: www.google.com/settings/ads/plugin. In this case, you may not be able to use all functions of this website in full.
f) Bing Ads advertising
g) Social media plugins Social media plugins
are integrated into our website. This is done on the basis of Art. 6 para. 1 s. 1 lit. f) of the GDPR to help raise our company profile, and to personalise the use of the websites. Integrating plug-ins for advertising purposes is a legitimate interest within the meaning of the GDPR. Please note that we have neither knowledge of the content of the transmitted data nor of their use by the respective company. Responsibility for data protection-compliant operation must be guaranteed by the respective provider.
1. General scope and description of the processing of data.
We use FAST to correctly assign the success of an advertising medium. The data is automatically deleted after 90 days. No profiling takes place. FAST uses a unique key that third parties cannot assign and thus users are not traceable. Personalized advertising is not possible with FAST.
FAST establishes a connection between a click on an advertising medium, e.g. an advertisement, and an action, e.g. a purchase or a registration.
The information transmitted to us is used solely for the purpose of correctly assigning the success of an advertising medium and the corresponding billing.
FAST does not store cookies or cookie-like data on your terminal device.
When generating the device fingerprint, only non-personal parameters are merged (browser settings, time zone, CPU class, color depth, browser language, etc.).
2. Scope and description of the processing of data when using Google Ads / Microsoft Ads.
In the case of an action, the order number and the shopping cart value of the order are usually also transmitted and stored by us for 90 days. Personal data such as name, telephone number or address are explicitly not collected or stored.
In addition, the following values may be transmitted:
- ID (consecutive number)
- time of purchase
- Conversion name (store order or lead)
The processing of the Device Fingerprint takes place on the server of the respective customer. In case of integration via Google Tag Manager, the device fingerprint is processed via the Smarketer Host-Europe server in Strasbourg.
Through high security standards, such as an HTTPS connection, the sending of the conversion data takes place on our HOST-Europe server located in Strasbourg. The transfer of the export file and the processing of the data (ClickID, conversion name, timestamp, order value, currency) is done according to GoogleAds / Microsoft Ads on an American server.
The software is set so that no profiling takes place.
3. Purposes of processing
The information transmitted to us serves the sole purpose of a correct allocation of the success of an advertising medium and the corresponding billing and is justified with our legitimate interests according to Art. 6 para. 1 p. 1 lit. f DSGVO.
4. Duration of storage
The data of the processing described here will be automatically deleted after a storage period of maximum 90 days.
Name: Smarketer GmbH
Postal address: Alte Jakobstraße 83/84, 10179 Berlin, Germany.
5. Objection and removal possibility
You can prevent tracking by using an opt-out link on the respective page to deactivate FAST Tracking.
Facebook plugins are used on our website. This service is provided by Facebook Ireland Limited, 4 Grande Canal Square, Dublin, Ireland. When you access the page of our website containing such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted from Facebook to your browser. You will be automatically redirected to the Facebook platform. Through this, Facebook receives information that your browser has called up the page of our website, even if you do not have a Facebook account or are currently not logged in. This information is transmitted to Facebook and stored there. If you log in with your user data and your profile is linked to our website or our services, this link will disclose your data stored on Facebook to us. This, among other things, includes the following information:
• Facebook profile link
• Facebook cover picture
• Facebook ID
• Facebook friends
• Facebook likes
• Date of birth
If you interact with Facebook, e.g. by using the "Like" or "Share" button, this information will also be transmitted to a Facebook server and stored there. Facebook can associate visits to our site with your user account. Facebook will use this information for the purpose of advertising, market research and page design.
For the scope, purpose and further processing and use of the data collected by Facebook, please refer to Facebook's privacy notice (https://www.facebook.com/privacy/explanation).
If you do not want Facebook to associate the information collected through our site with your Facebook account, please log out of your Facebook account before visiting our site.
A plugin of the LinkedIn network is also installed on our website. This service is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. If you click on the LinkedIn button, you will be redirected to our LinkedIn website in a new browser and can follow us on this service. This enables LinkedIn to receive information that you have visited our site with your IP address. If you click the LinkedIn button while you are logged into your account, you can link the content of our pages to your profile. LinkedIn can associate your visit to our website with your user account.
If you interact with LinkedIn, e.g. by using the "Like" or "Share" button, this information will also be transmitted to a LinkedIn server and stored there. LinkedIn can associate visits to our site with your user account. LinkedIn will use this information for the purpose of advertising, market research and page design.
If you do not want LinkedIn to associate your visit to our website, please log out of your account before visiting our website.
We use the LinkedIn tag for our website. The tag creates a LinkedIn cookie that can collect the following data:
- IP adress
- time stamp
- page activities
- LinkedIn demographic data, if the user is an active member of LinkedIn
The data is encrypted and anonymized. After 90 days, all collected personal data will be deleted again. For more information on data protection at LinkedIn, see the LinkedIn data protection information.
We use the Google+ functions on our website. They are operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Information can be published worldwide via the Google+ button. You and other users receive personalised content from Google and our partners. Your browser establishes a direct connection to Google's servers, which forwards the information that you have visited our website to Google. If you are logged in to Google+, Google may associate your visit to our site with your account. It stores both the fact that you have given + 1 for content and information about pages that you have viewed when clicking on + 1. Along with your profile name and photo in Google Services, + 1 can appear in search results or your Google profile, as well as on websites and ads on the Internet. If you are logged in to Google+ and do not want Google to store and link data about you when you visit our website, please log out of Google+ or Google before visiting our website.
A plugin from YouTube for the inclusion of videos is integrated into our website. The provider of this service is YouTube LLC, 901 Cherry Avenue, St. Bruno, CA 94066 USA, belonging to Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA, 94043 USA. By using the integrated plugin, a connection to the servers of YouTube will be established. This will inform YouTube that you have visited our website. If you are logged in with your YouTube account at the same time, YouTube can link information concerning your surfing behaviour directly to your user account and assign it to it. When using the plugin, e.g. by clicking the play button of a video, this information will also be assigned to your account. If you do not wish to assign your data, please log out of your YouTube user account before visiting our website.
Further information on data processing and data protection can be found at policies.google.com/privacy. Please note that we as a provider of the pages receive neither knowledge of the content of the transmitted data nor their use by YouTube or Google.
V. Objection to promotional emails
We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending advertising material not expressly requested. The operators of the website expressly reserve the right to take legal action in the event that unsolicited advertising material and spam emails are received.